Division Marketing Manager in Charleston, SC at ARS

Date Posted: 3/28/2018

Job Snapshot

Job Description

Company: American Residential Services


POSITION SUMMARY:

Collaborate, manage, implement, and analyze marketing efforts for assigned retail locations.  Work closely with corporate marketing, division staff, general managers, and branch management teams to strategize and provide support while being consistent with the corporate mission. 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Execute marketing strategies driven by both local markets and corporate objectives to support lead generation for planned budgets across multiple service lines; Strategies to include, but are not limited to, Media, Online, Direct Mail, Yellow Pages, Outbound Marketing, and Community Involvement.

  • Manage the coordination and implementation of all local advertising mediums and customer-facing collateral to ensure it complies with the overall goals, strategies, legalities, and messaging of the organization.

  • Analyze, evaluate and report the performance of marketing programs at assigned branches.

  • Communicate performance of marketing programs to the Corporate Marketing team, Division Staff, and retail location management teams through regular reporting.

  • Analyze operational performance to determine overall marketing impact, and make adjustments as needed and/or suggestions on areas of improvement.

  • Manage existing marketing budgets and modify as needed based on operational performance and goals.

  • Analyze call volume and incoming leads for operational areas of improvement and to ensure marketing is being maximized.

  • Evaluate local market and industry trends, analyze research, reports and metrics to recommend new and targeted marketing programs and increased brand awareness, including promotional, sponsorship and event opportunities.

  • Develop and present on performance and planning as needed/requested for local, division and corporate meetings.

  • Provide weekly updates to the Corporate Marketing department, General Managers and Division Staff on local marketing efforts.

  • Assist with coordinating Corporate Marketing activities and objectives as directed and with supporting national vendor promotions/relationships.

     

Job Requirements



MINIMUM EDUCATION/EXPERIENCE:

Bachelor’s degree in Marketing or related field, plus 5-7 years of local marketing and analytical experience; prefer B2C, franchise and/or service industry experience.  Related experience and/or advanced training or any equivalent combination of education and experience may be substituted.  Must be computer literate with knowledge of Microsoft Office products. 

 

ARS-Rescue Rooter is an Equal Opportunity Employer AA/EOE/M/F/V/D. In compliance with the Americans with Disabilities Act, ARS-Rescue Rooter may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.